When it Comes to Marketing Your MLM Business, Are You Woody the Cowboy or Buzz Lightyear?
Look, this is the Age of Information and Space Travel, not the Wild Wild West! The techniques and approaches that were used in times past in network marketing are no longer effective in the eyes of today's more savvy consumer and prospect.
Gone are the days of pounding the pavement, prospecting strangers and chasing down everybody you have ever met in your entire life (friends, family, associates, etc.) with the intention of getting them to a hyped up meeting at the Ramada. These old-school sales and prospecting methods are outdated, and in order to be effective at building a huge downline in today's network marketing industry, you have to study and learn Real Marketing Strategies. Yet, millions of network marketers are stuck in the past, using Woody the Cowboy techniques to try to lure the Buzz Lightyear prospect.
Today's consumer has no desire to be given a classic network marketing sales pitch.
There must be an easier way to find more and better prospects, prospects that are actually out there already actively looking for exactly the type of oppotunity that you have to offer them. The truth is they are out there and they always have been, but instead of putting information out to attract those qualified prospects, most network marketers spend their time trying to convince (i.e. sell) people who are not even looking for an opportunity to "just give me 30 minutes of your time (pretty please with a cherry on top)." The successful network marketers understand the difference between sales and marketing, and they are using modern technology and effective marketing strategies to BRING PROSPECTS TO THEM, rather than going out to find warm bodies to sell to. Gone are the days when we are forced to deal with disinterested and doubting family members, cold market leads, and people who have nothing better to do than act interested even though they know in their hearts there is no way they intend to actually DO ANYTHING!
Take a look at the difference between the "Buzz Lightyear" Marketer and the "Woody the Cowboy" Marketer:
Woody: Uses things like a prospect list and memory jogger and acts like an amateur salesperson or telemarker calling everyone they know in the hopes of locating a handful of people that might be interested. They have been convinced by their upline and corporate reps that it's perfectly fine to strain personal relationships and pressure the people we care about the most in order to gain personal financial freedom.
Buzz Lightyear: Uses emails, web sites, blogs, video and relevant written content to ATTRACT a target group of people that already have an established interest in starting a business -- specifically a network marketing business opportunity.
Woody: Drives back and forth to various "business opportunity meetings" and invites unqualified prospects (any one who happens to come within three feet of them) to sit for an hour to listen to a presentation from their upline leader about their company, products, founders, compensation plan, only to be disappointed to learn that they were never really that interested.
Buzz Lightyear: Directs prospects to join webinars and teleconferences that may be live or prerecorded where they, not their upline, are doing their own presentaions, This method of operation establishes them as the leader with a vision and a marketing plan that is worthy to be followed. This strategy demonstrates to the prospect various ways they can leverage their own time and energy, as opposed to shuttling prospects one by one to the hotel meeting.
Woody: Thinks like a sales rep, always trying to anticipate and "overcome objections" in order to "close" the prospect into joining their business or buying their products.
Buzz Lightyear: Thinks like an independent consultant -- provides value to the marketplace up front. They provide free education to the prospect and through relationship building becomes someone that the prospect knows, likes, and trusts. They establish their worth to the prospect by helping them to solve a problem or challenge they are facing -- no strings attached.
Woody: Doesn't think about building long-term relationships with prospects. Woody is only concerned with getting the order or getting the prospect to fill out the rep agreement. Has no plan to provide ongoing support to the prospect if they decide to join the business or purchase the product. Adheres to "Some will, some won't, so what, NEXT. Is willing to dismiss and write off those close to him/her because they take rejection personally.
Buzz Lightyear: Takes every opportunity to educate and provide value to the prospect and maintains continuous contact on autopilot through various means of automated communication. Utilizes technology as a tool, not a shield behind which to hide. Instead of trying to sell, provides enough education and information to the prospect that the prospect decides to buy.
Woody: Uses transparent rapport building tactics to engage prospects with the sole intention of leading into a sales pitch or scheduling an appointment with their prospect. Demonstrates insincerity and neediness.
Buzz Lightyear: Builds genuine rapport and trust with prospects by providing tips, education, value and help throug various communication media, e.g. email, blogs, videos, and articles. Demonstrates leadership.
To be successful in today's network marketing industry, you must educate yourself on real marketing methods and strategies, regardless if you plan to build your business online or offline. If your goal is to sponsor more reps, your plan should be to provide more value to more people. Only by educating others and demonstrating that you can help them solve their problems will you establish the type of relationship that gives them the belief that you are the type of leader that they should follow.
To Your Success,
Home Business Coach Specializing in Internet Marketing